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Public relations cases /

Hayes, Darrell C.

Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. - 9th ed. - Boston, MA : Wadsworth/Cengage Learning, c2013. - xxi, 425 p. : ill. ; 23 cm.

Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010. Jerry A. Hendrix appears as the first named author in the earlier eds.

Includes bibliographical references and index.

ISBN: 9781111344429 1111344426

LCCN: 2011937903

Subjects--Topical Terms:
Public relations--United States--Case studies.
Publicity--Case studies.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HM1221 / .H46 2012

Dewey Class. No.: 659.207 HAY

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