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Planning and managing public relations campaigns : a strategic approach /

Gregory, Anne, 1953-

Planning and managing public relations campaigns : a strategic approach / Anne Gregory. - 3rd ed. - London ; Philadelphia : Kogan Page, 2010. - xi, 186 p. : ill. ; 24 cm. - PR in practice series . - PR in practice series. .

Includes index.

ISBN: 9780749451080 0749451084 9780749459284 074945928X

LCCN: 2010002521

Nat. Bib. No.: GBB039556 bnb

Nat. Bib. Agency Control No.: 015511033 Uk

Subjects--Topical Terms:
Public relations.
Management.
Public relations--Great Britain.

LC Class. No.: HD59 / .G686 2010

Dewey Class. No.: 659.2 GRE

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