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On target : the marketing plans : how to develop and implement a successful marketing plan /

Berry, Tim

On target : the marketing plans : how to develop and implement a successful marketing plan / by Tim Berry and Doug Wilson - 2nd ed. - Eugene : Palo Alto Software, 2024. - x, 356p. : ill. ; 23cm.

Includes index.

ISBN: 0966489136

Subjects--Topical Terms:
Marketing management
Marketing plan

Dewey Class. No.: 658.8 BER

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