Corporate diplomacy : how multinational corporations gain organisational legitimacy : a neo-institutional public relations perspective /

Marschlich, Sarah

Corporate diplomacy : how multinational corporations gain organisational legitimacy : a neo-institutional public relations perspective / Sarah Marschlich - Wiesbaden : Springer, 2022 - xviii, 212 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9783658368173

2003277485

GBA2-V3400


Corporations--Public relations.
International business enterprises--Management.
Leadership--Moral and ethical aspects.
Social responsibility of business.

HD49 / .S74 2003

659.2 MAR

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