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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)

LCCN: 2007039742

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .K443 2008

Dewey Class. No.: 658.84 KEE

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