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Marketing : real people, real choices /

Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxii, 608 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 0132299208 (alk. paper)

LCCN: 2006031160

Subjects--Topical Terms:
Marketing--Vocational guidance.

LC Class. No.: HF5415.35 / .S65 2008

Dewey Class. No.: 658.8002373 SOL

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