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Consumer behavior : building marketing strategy /

Mothersbaugh, David L.

Consumer behavior : building marketing strategy / David L. Mothesbaugh, Del I. Hawkins; Contributing Authors, Linda L. Mothersbaugh, Gail Tom - 13th ed. - xxiv, 786 p. : color ill. ; 26 cm

Hawkins's name appears first on earlier editions. Includes index.

ISBN: 9781259232541

LCCN: 2015003823

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 2016

Dewey Class. No.: 658.83420973 MOT

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