Business analytics : a management approach /
Vidgen, Richard
Business analytics : a management approach / Richard Vidgen, Sam Kirshner and Felix B. Tan. - xiv, 430p. : ill. ; 26cm.
Includes bibliographical references and index.
This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data.
9781352007251
2016028048
Business intelligence.
Electronic commerce.
Cyberspace--Security measures.
658.4013 VID
Business analytics : a management approach / Richard Vidgen, Sam Kirshner and Felix B. Tan. - xiv, 430p. : ill. ; 26cm.
Includes bibliographical references and index.
This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data.
9781352007251
2016028048
Business intelligence.
Electronic commerce.
Cyberspace--Security measures.
658.4013 VID