Sales management : shaping futue sales leaders /

Tanner, Honeycutt Erffmeyer

Sales management : shaping futue sales leaders / Erffmeyer Honeycutt Tanner - 452 p. : ill. ; 25 cm

Includes bibliographical references.

An introduction to personal selling -- The personal selling process -- General sales management -- Developing sales forecasts -- Field sales management : organising the sales effort -- Sales force planning, recruitment and selection -- Sales training -- Sales force reward systems and compensation plans -- Information management and customer relationship management -- Leading the sales force -- Evaluating sales force performance -- Answers to one quick quiz.



2018028174


Selling.
Sales management.
Customer relations.

HF5438.25 / .H556 2019

658.81 TAN

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