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PERFORMANCE MANAGEMENT FINDING THE MISSING PIECES (TO CLOSE THE INTELLIGENCE GAP)

COKINS,GARY

PERFORMANCE MANAGEMENT FINDING THE MISSING PIECES (TO CLOSE THE INTELLIGENCE GAP) GARY COKINS - rev.ed - CANADA John Wiley & Sons, Inc. 2004 - xx,305p.: ill.

includes index

ISBN: 0471576905

Subjects--Topical Terms:
Marketing--Technology

Dewey Class. No.: 658.4 COK

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