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Creative marketing for new product and new business development /

Creative marketing for new product and new business development / editors, Akira Ishikawa, Atsushi Tsujimoto. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789812772183 9812772189

LCCN: 2009286026

Nat. Bib. No.: GBA881446 bnb

Nat. Bib. Agency Control No.: 014653127 Uk

Subjects--Topical Terms:
New products.

LC Class. No.: HF5415.153 / .C74 2008

Dewey Class. No.: 658.8 CRE

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