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Global Brand Strategy Unlocking Brand Potential Across Countries, Cultures & Markets

Gelder,Sicco v

Global Brand Strategy Unlocking Brand Potential Across Countries, Cultures & Markets Sicco van Gelder - rev.ed. - Great Britain Creative Print and Design 2008 - 226p.: ill.

includes index and bibliography

ISBN: 0749440236

Subjects--Topical Terms:
Marketing--Technology

Dewey Class. No.: 658.4 GEL

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