Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.

Hahn, Fred E., 1925-

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill. Do-it-yourself advertising & promotion Hahn, Fred E - 3rd ed. - Hoboken, N.J. : J. Wiley, c2003. - xxxi, 324 p. : ill. ; 26 cm.

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.

Includes bibliographical references and index.

0471273503 (pbk. : alk. paper)

2002192267


Advertising--Handbooks, manuals, etc.

HF5823 / .H187 2003

659.1 HAH

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