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Data Mining Cookbook Modeling Data for Marketing, Risk, and Customer Relationship Management

Rud,Olivia P

Data Mining Cookbook Modeling Data for Marketing, Risk, and Customer Relationship Management Olivia Parr Rud - rev.ed. - NEW YORK y John Wiley & Sons, Inc. 2001 - 429p.: ill.

includes index

Subjects--Topical Terms:
Marketing --Technology

Dewey Class. No.: 658.4 RUD

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