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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium /

Ingram, Andrew.

An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium / Andrew Ingram and Mark Barber. - Hoboken : Wiley, c2005. - xvi, 216 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0470012927 (pbk. : alk. paper)

LCCN: 2005005166

Subjects--Corporate Names:
Capital (Radio Station : London, England)--History.
LBC (Radio Station : London, England)--History.

Subjects--Topical Terms:
Radio advertising--Great Britain.
Radio broadcasting--Great Britain.

LC Class. No.: HF6146.R3 / I45 2005

Dewey Class. No.: 659.14209421 ING

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